The art and the science
5one combines the art of retailing with the science
of customer analytics.
of customer analytics.
5one is not just an insight business or a marketing business. We are retail experts who specialise in maximising the value of shoppers.
We work with retailers to build highly actionable shopper segmentations which are based on EPOS data.
Our sophisticated methods build a picture of a retailer’s customers which has all the richness of a
research based segmentation, but is far more actionable.
research based segmentation, but is far more actionable.
Our customer behaviour based approach enables
the retailer to make informed decisions, and track
their performance, down to individual store, or individual category level. It also enables every single product to be automatically profiled according to its customer base.
the retailer to make informed decisions, and track
their performance, down to individual store, or individual category level. It also enables every single product to be automatically profiled according to its customer base.
We support the retailer in developing a customer
plan for each shopper segment by category and
format.To execute the customer plan, we build
segment level pricing, assortment and promotion strategies, which can use existing technology architectures.